I led the design and data visualization strategy for Omnience's Ontrac web app
Make & Build
Omnience—an Atlanta-based meetings and events specialist—hired Make & Build to design and develop their Ontrac web app. The app is invisioned as a way to help event marketers analyze and grow their ROI based on data collected during live events. As lead designer, my principal challenge was to visualize large amounts of data in an accessible and engaging format.